A Manufacturer's Representative Agency connecting premium architectural hardware, plumbing fixtures, and building specialties with dealers, designers, architects, and builders across the Mountain West.
The team at Excel Sales Group believes that it all comes back to quality. With over 90 years of combined experience, we take a fresh, modern approach to sales, fueled by our love of design, and grounded by the golden principles of form and function.
We work closely with manufacturers, representing their quality craftsmanship — specifically hardware, plumbing fixtures, and building specialties — to builders, our A & D professionals, and dealers looking to sell top-of-the-line pieces throughout the Mountain West.
As the liaison between premium manufacturers and the market, we deliver custom marketing proposals and represent your brand with knowledge and accountability. Manufacturers work with us because we understand, commitment, reliability, and quality.
For manufacturers: market research, advertising, PR, and sales to build product equity. For builders and designers: creative market techniques to incorporate the right products into every project.
Our team is consistently in the field, bringing our dealers up-to-speed on product updates, delivering presentations to architects, interior designers, contractors, and homeowners, as well as providing the highest level of customer service that our Agency is recognized for.
We specifically represent architectural hardware, plumbing, and building specialty products — selecting only manufacturers who prioritize outstanding customer service, love of design, and quality craftsmanship.
Excel Sales Group proudly serves Builders, Designers, Architects, and Dealers across four western states, providing access to the high-end hardware, plumbing, and building specialty products we represent.
Industry Affiliations
Specialists united by a passion for design and a commitment to quality — your trusted partners in the Mountain West.
Born in Seattle, John learned the plumbing trade firsthand before owning his own plumbing company for nine years. He has worked with Excel since 2019, covering Northern Idaho and all of Montana.
24+ years in the industry, starting in showroom sales before becoming a certified kitchen and bath designer through NKBA. Team coordinator, customer service specialist, and the first person you'll meet.
29 years in the hardware industry, starting in Jackson, WY. Founded Latimer Group in 2006, specializing in the luxury products market before merging into what is now Excel Sales Group.
Kansas State graduate who built his career in Colorado wholesale distribution, ultimately owning a sales agency focused on the high-end home building market before joining Excel.
Everything you need to know about working with Excel Sales Group — from what we do to where we do it.
This section is not quite ready. In the meantime, enjoy past blogs from the archives of Excel Marketing – our previous face before recently rebranding as Excel Sales Group. Soon, we will add current content where we continue to regularly showcase new products from the companies we proudly represent, share team updates, as well as highlight market trends and design inspiration for dealers, designers, architects, and builders.
Creating drama in kitchens and baths this fall — how bold hardware and fixtures from our partners add depth and timeless appeal.
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A trade-minded take on AI workflows, key trends from KBB, and what it means for luxury kitchen and bath professionals.
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Thoughtfully designed guest bathrooms that balance hospitality with elevated hardware and fixture choices.
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Clean design paired with everyday function — a closer look at one of the most compelling product lines we represent.
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Even more opportunity to be creative — one of our most popular hardware features, now with expanded colorways and finishes.
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Need a hand planning your next industry event, lunch-and-learn, or CEU session? We're here to help make it seamless and worthwhile.
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More than the unofficial start of summer — a day set aside to honor the extraordinary men and women who gave everything.
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Friendly, trade-minded discussion on how technology is reshaping the workflows of design and build professionals.
Read ArticlePenelope (Pen) Tolman
pen@excelsalesgroup.com
Idaho · Montana · Utah · Wyoming
